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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website.

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How to Build Your Nonprofit’s MarTech Stack

Media Cause

MarTech Ssacks, or Marketing Technology stacks, provide nonprofit teams with a vital way to create efficient and effective marketing efforts. The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarTech stack. Do we have an online platform to collect donations?

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Thursday Thoughts | Supporter habits to build this year

EveryAction

When we flip the calendar to a new year, many of us become gripped by the desire to build some new habits. To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? Drink more water!

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Strategies to utilize your online community platform for better board management

Nimble AMS

Rather than task an employee with more work , your organizati on can l eve rage innovative association management software (AMS) with its online community platform to streamline board management. You can also build a documents repository making it easy for members to find past and current meeting minutes, agendas, and relevant documents.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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7 steps to advance your volunteer program with your online member community

Nimble AMS

Here’s how to get started using your online community platform to transform your volunteer program: 1. Create and manage different volunteer groups To encourage and facilitate conversation between your member volunteers, use your online community platform to create different groups. Register now.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

In this environment, building a community of loyal advocates for your cause is more important than ever before. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause. Meanwhile, building an organic community is like backpacking through that new country.