Dear Betty: How do we get members to read our communications?
fusionSpan
OCTOBER 4, 2013
Inside Voice. Are you targeting the particular needs of particular members, or are you still broadcasting everything to everyone? They’re tuning you out, and the next time you release an operating ratios report for your industry, they aren’t going to be listening. Oh, and ONE call to action per communication, please.
Let's personalize your content