article thumbnail

New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

When I say “give permission,&# in this post, I’m really saying that you should balance the herding and collecting of the community with the encouragement and empowerment for the community to go wherever it wants with your message or information. The conversations and connections that are taking place elsewhere, whether it’s on or offline, don’t have to remain a mystery to you, though. My latest post is up on the Stanford Social Innovation Review blog.

Sample 109
article thumbnail

New on SSIR: Letting Technology Lead

Amy Sample Ward

I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.) When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same.

Sample 139
article thumbnail

New on SSIR: Letting Technology Lead

Amy Sample Ward

I blogged earlier this year about research that indicates very strongly we’ve replicated our offline social barriers and segmentation in our online social networking platforms. ( Visit danah boyd’s website for more information and research on this topic.) When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same.

Sample 139