Connected Citizens Report: The Power, Peril, and Potential of Networks
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 8, 2011
Decentralization and Individual Empowerment: As power is pushed to the edges, individuals will have an increasing ability to exert influence through social and broadcast media. We will be influenced by what our connections think and information production and distribution will become more participatory. Don’t push networks to centralize and create format structures in order to manage when the network does not need this structure.