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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Your supporters are not monoliths or boiled-down demographic survey respondents. Have you mapped out distinct user journeys and opportunities for engagement for every step of the marketing funnel? At the forefront of all communication, know your audiences. They are real people. It’s going to be a year—but we’re in it together.

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What is a Hybrid Event?

AccelEvents

With an in-person audience watching the presentation, the entire thing is broadcast online to a global audience. Map out your marketing strategy (including when speakers are announced and ticketing sales). You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences.

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

The Social Media Strategy Map and Worksheet 1. It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). Special thanks to Qui Diaz and Danielle Brigidia for giving this a real world test from the vantage point of a social media strategist in a nonprofit organization.

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[VIDEO] Using WhatsApp to Increase Engagement with Multicultural Communities

Bloomerang

So do you see in this map, WhatsApp is a top social messaging app in the world. So there’s another feature of WhatsApp that’s broadcast so you have a list of all the people that you want to share your message with and every time something important happens you can just broadcast to your entire list. So this is.

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If we’d had Twitter on 9/11

Connection Cafe

It wasn’t yet my turn to drive, and I’d have been broadcasting observations all morning, with nothing better to contribute. Now we are friends on Google Maps, and I can see his dot throughout his evening commute. If we’d had Twitter, anxiety and nervous energy would have made obsessive tweeters out of many of us.

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