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Tech Soup Blog
SEPTEMBER 24, 2013
We strive for a deep understanding of our audience (and potential audience) and use demographic data to guide our time and resource investments into social media networks. As part of Social Media September (#SocMedSep), we've been tapping into the wisdom of our global TechSoup and NetSquared communities as well as experts in nonprofit technology.
Care2
FEBRUARY 17, 2009
In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5%
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Care2
FEBRUARY 17, 2009
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+.
Care2
FEBRUARY 17, 2009
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+.
See3
MAY 20, 2011
This timely documentary, broadcast on PBS on 5/24 at 10pm EDT (Check local listings), captures a small town in America¹s post-9/11 Bible Belt at a time when its demographics are rapidly changing with an influx of Latino Change the world, one video at a time.Welcome to Shelbyville Trailer | 3:28 BeCause Foundation.
Nonprofit Tech for Good
AUGUST 29, 2019
You can add a Donate button to your Facebook Live video to generate donations as you live broadcast, and the same goes for Instagram! Save your Instagram Live video to your Instagram Story Highlights so others can watch after the live stream broadcast ends and still contribute. Since the Foundation’s desired demographic was really into using Instagram, they focused their advertising message there and received almost 13 percent of total sign-ups from the platform: View Story.
Nonprofit Tech for Good
DECEMBER 19, 2017
Demographic Shifts Worldwide. Live broadcasts are streamed within the Periscope app and #LIVE on Periscope. As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter.
AccelEvents
AUGUST 15, 2021
With an in-person audience watching the presentation, the entire thing is broadcast online to a global audience. You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences.
Non Profit Quarterly
DECEMBER 14, 2021
They solicit community members to volunteer, bring them into mission activities, and broadcast their work to the public. As one CVA with a medical nonprofit explained: Our volunteer workforce demographic is changing.
AccelEvents
JANUARY 31, 2022
Without an event platform, you are forced to rely on the demographic data provided in the registration form. With a virtual event platform, you can share on-the-fly attendee analytics : Demographic information. Ahh, the event budget.
Tech Soup Blog
MAY 26, 2015
The act of bridging demographics and bringing audiences into your "virtual living room," wherever that may be, is a powerful tool in shaping and delivering your story. Consider: Broadcasting your events — live coverage brings a certain level of excitement and intrigue to special moments like galas, parties, or organization off-sites. The nonprofit sector thrives on a community of rich storytelling.
DNL OmniMedia
OCTOBER 13, 2020
Rather than broadcasting the same information across your entire donor base, you can send content tailored to specific segments of your constituency. Demographics. You may choose to segment based on certain demographic factors, such as: Age.
Care2
OCTOBER 1, 2012
Importance of Meaningful Online Engagement Experience Pagliaro discussed how critical it is for nonprofits organizations to provide Boomers and Seniors (and frankly any demographic) with meaningful online engagement experiences. AARP doesn't just broadcast to their members, they listen and engage with them daily.
Amy Sample Ward
NOVEMBER 5, 2009
When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same. The access debate aside, the removal of Causes from MySpace where there are active communities of supporters means “equal opportunity activism&# is defined by only certain communities (as we know that social networking platforms have very different demographic user groups ).
Amy Sample Ward
NOVEMBER 5, 2009
When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same. The access debate aside, the removal of Causes from MySpace where there are active communities of supporters means “equal opportunity activism&# is defined by only certain communities (as we know that social networking platforms have very different demographic user groups ).
Beth Kanter
JANUARY 26, 2015
Now we make sure to run all broadcasts (even the small ones) through our content team. Settings: We’ve now put checks in place so that a single person doesn’t have to bear the weight of broadcasting to 2.1 We also didn’t segment according to activity or demographics. You’ve heard the mantra: Learn from failure. But no one likes to screw up and you can’t learn when people are feeling shame and pointing fingers at each other.
BoardAssist
MARCH 9, 2014
Well, one reason is that the average board member tends to be older than what’s commonly perceived as the “target demographic” for online fundraising. In other words, an inherent part of personal fundraising is broadcasting your reasons for caring about the cause to your network. Online fundraising was definitely not the first (second, or even third) thing we thought of when we considered ways to engage board members. How wrong we were!
fusionSpan
OCTOBER 4, 2013
Are you targeting the particular needs of particular members, or are you still broadcasting everything to everyone? But our members don’t share their interests…” “But our AMS makes tracking demographics hard…” “But our bulk mail client doesn’t easily support segmentation…” No buts.
Connection Cafe
APRIL 1, 2015
It was created with one demographic in mind: Millennials. Besides the fact that Millennials are the new “ it ” demographic to target, what’s most fascinating to me about Millennials is the impact they’re having on the rest of us. Donate or become a member so that we can continue offering you uninterrupted broadcasts. I have a confession. I’ve been an avid NPR listener for 10 years and I’ve never donated, not even once. .
Gyrus
JULY 12, 2016
The benefit of starting from a long time instruction-led situation is that these same instructors know your target demographic, what works for them, and what seems to get swept under the rug. In educational youth broadcasting series, this can be achieved through a “call” process. Successful E-Learning – A Roadmap. As we become increasingly dependent on our technology, it only makes sense that it teach us as well.
Connection Cafe
AUGUST 12, 2015
A great way to get started and bring a wider audience to your doorstep is by broadcasting lectures through YouTube and Slideshare or posting articles online. Review the IP status of your collection and the permissions related to broadcasting lectures and workshops. Trendswatch 2015 , the annual forecasting report from the Center for the Future of Museums , is now available! And, while the report itself is great, a live webinar that digs into the research is even better!
Amy Sample Ward
OCTOBER 11, 2011
Donate Your Account seems to allow anyone to set up a campaign, and allow others with Twitter or Facebook accounts to automatically re-broadcast messages from that campaign." Only 52% of the demographic posted a comment or expressed an opinion through a blog or website (it’s unclear if this also includes Facebook or other social networks). I come across so many great conversations, ideas, and resources all over the web every day.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
It’s not just LAF “shouting out” or broadcasting to their fans. Demographic Information - The locale breakdown and demographic information offers you access to detailed data about your fan base in an effective way that isn’t available on any other site. Courtesy of Frank Barry, Moderator of NetWits Think Tank. Facebook is an ever growing force in the internet space and it looks like it will be for a while. With 200 Million users (and growing) it’s hard to ague otherwise.
Connection Cafe
APRIL 22, 2010
Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The New York Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement. Author: Tad Druart. Being a father of high school and college age daughters, I say "I just don't get it" quite often.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
A breakout panel on how demographics are driving politics, where Simon Rosenberg, Morley Winograd (of NDN.org ), and Jose Vargas of the Washington Post shared research on how the Millennial generation, and Hispanic voters are critical groups to cultivate for both parties. As an example of this new approach he highlighted how Obama’s speech in Cairo was translated live and broadcast on TV, the Internet, and mobile phones.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 30, 2009
that lets anyone with an inexpensive web camera and internet connection to broadcast to the world. Where can I find demographic data on different soc media venues? Yesterday, I had an opportunity to be interviewed as part of a series of online interviews with nonprofit social media gurus about how to use social media.
Bloomerang
SEPTEMBER 6, 2021
So there’s another feature of WhatsApp that’s broadcast so you have a list of all the people that you want to share your message with and every time something important happens you can just broadcast to your entire list. like people can’t respond to the broadcast.
Connection Cafe
MARCH 15, 2010
Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The New York Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement. Author: Tad Druart. Being a father of high school and college age daughters, I say "I just don't get it" quite often.
Care2
SEPTEMBER 10, 2007
Utilize talent that will appeal to your target demographic. For instance, a celebrity or young actor will appeal to the younger demographic. For instance, MoveOn.org recently has hosted competitions whereby members create short videos with a political message, and the winners get featured online and/or are broadcast on TV as political ads. Online Video Service specializes in Internet broadcasting for.org,gov, and.edu websites.
Beth Kanter
JANUARY 14, 2014
It also appears that social media is now an engrained part of the lives of people across different demographic groups. This increased ubiquity may result in some changes to the specific demographic bases of individual platforms, but even if people’s habits are changing, it appears that people are moving from one social platform to another, rather than deserting social media in its entirety.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2009
It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). This is mostly email marketing -- crafting and putting out solid email newsletters and communications which includes having an adequate CRM (constituent relationship management) software and email broadcasting software. Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN.
Confessions of a Non-Profit Executive Director
OCTOBER 20, 2006
And, there are some features CVM voice mail has now that GrandCentral doesn’t appear to have (broadcast messaging to specific agency clients and to all clients in a geography; usage reporting; tie-in to demographic/outcomes tracking systems; sign-up can be done over the phone, etc.).
Connection Cafe
AUGUST 9, 2010
It wasn’t yet my turn to drive, and I’d have been broadcasting observations all morning, with nothing better to contribute. Now think: if you needed to tomorrow, could/would you be able to do what you do best, given today’s technological and demographic trends? Author: Jennifer Darrouzet. I recently stood at the 9/11 Memorial Preview Site near Ground Zero, looking up to read the timeline on the wall.
Care2
MAY 29, 2009
Frogloop wrote about the seeming decline of direct mail in February due to rising costs and the fact that direct mail appeals largely to an aging demographic. The same has happened with radio, broadcast TV, and now even cable. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"
Have Fun - Do Good
OCTOBER 9, 2005
Although the Foundation is going to make transcripts of all of the sessions available and I believe video from the conference will be broadcast on www.ibaglobal.com as well, some people on a list serv that I am on, Young Nonprofit Professionals Network (YNPN) , wanted to share notes virtually so I decided to post some of my notes here. They sign a sexual harassment policy document, fill out a demographic profile, and sign an agreement between themselves and Project Open Hand.
Connection Cafe
FEBRUARY 16, 2009
General Growth • More than 150 million active users • More than half of Facebook users are outside of college • The fastest growing demographic is those 30 years old and older. Their actions will be broadcast in Facebook using the viral tools native to Facebook. You’ve heard of Facebook, right? That social network thingy? Thingy, indeed!
Museum 2.0
APRIL 1, 2009
The fastest growing demographics are over 35. I've written about COSI before , but on Monday I focused on their strategic partnership with WOSU , the local public broadcasting station. On Monday, I gave the keynote at the Museums in Conversation conference in Tarrytown, NY. It happened at 7:45 in the morning, and I know that many of you were not there, let alone awake, at that time. So I want to share the thoughts that I offered to that intrepid early crew on Monday.
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