The reports listed are the nonprofit sector's most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.
Marketing automation offers nonprofit organizations powerful opportunities to connect with, organize, and mobilize people—and its the future of fundraising. Using marketing automation to create more connections and drive more donations may sound simple in practice, but you need the right tools and the right plan.
At its core, AI in fundraising uses AI to analyze data. It predicts outcomes and personalizes interactions with prospective donors. This many-sided approach lets charities operate more efficiently and effectively. And it leads to more donations and a greater impact.
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, these 100+ statistics can guide your nonprofit in creating and maintaining a successful social media strategy.
A multi-chapter nonprofit's events program hinges on strategic coordination across the board. Each chapter, functioning with a degree of autonomy, relies on support from headquarters (HQ) to build and maintain membership and execute fundraisers and community outreach events.
Seventy-two percent of individuals say that the presence of a charity rating badge increases their likelihood of giving. If your nonprofit does not have charity rating badges on your website, then it's time to look into getting registered with Charity Navigator, Candid, and GreatNonprofits. All three programs are free to use, accept online donations, and are nonprofit organizations themselves.
Artificial Intelligence (AI) is rapidly transforming various sectors, including the nonprofit realm. Whether one is new to AI or looking to deepen their understanding, it is essential for nonprofit professionals to grasp the fundamental concepts and terminology associated with this field.
The ease of generating content these days is both a danger and an opportunity for nonprofits. There's a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.
Customized for nonprofits with limited time and financial resources, the certificate program covers the fundamentals of of website and email marketing, online fundraising, and social media for nonprofits. The certificate program provides six hours of training and costs $100 USD.
Nonprofits are spending more time on LinkedIn this year to raise awareness for their cause, build thought leadership, and engage with corporate partners. The best way to make the most out of the channel is to leverage your personal profile and link it to your organization’s page.
A golf event website functions as the home base for your golf fundraiser, where golfers and sponsors can learn more about your organization, what the tournament is raising money for, specifics about the event, and register a team or become a sponsor.
27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware). This post features five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected.
Nonprofits have unique needs when it comes to financial management. If you’re looking for a bank as a new nonprofit or researching options in preparation for switching banks, don’t just settle for a business bank account. There are numerous factors you’ll want to consider for your bank account that are specific for nonprofits.