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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

Notre Dame received $1 billion pledged and more than $300 million raised in just a few days. The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. Donors are being pulled or pushed by powerful emotions and neurotransmitters released by our brain as they attribute a value to them.

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

For example, if your total operating budget is $250,500 and you have $25,000 in government grants, $20,000 in foundation grants, and another $50,000 in pledges already committed, you must raise an additional $155,500 through other fundraisers. Be mindful of remaining “strategic” (have we used this word enough?), Fundraising Goals.

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NTC: Plenary – Dan Heath, Flip the Switch

Beth's Blog: How Nonprofits Can Use Social Media

Everyone will pledge will change one mind in their organization. It has to be with a split of our brain. There are two parts of our brain, the rational and the emotional. The emotional part of our brains is like an elephant. Only 4 out of every 10 tech-responsible staff report to leadership.

NTC 82
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NTC Plenary: Dan Heath, Flip the Switch

Beth's Blog: How Nonprofits Can Use Social Media

Everyone will pledge will change one mind in their organization. It has to be with a split of our brain. There are two parts of our brain, the rational and the emotional. The emotional part of our brains is like an elephant. Only 4 out of every 10 tech-responsible staff report to leadership.

NTC 66
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NTC Plenary: Dan Heath, Flip the Switch

NTEN

Everyone will pledge will change one mind in their organization. It has to be with a split of our brain. There are two parts of our brain, the rational and the emotional. The emotional part of our brains is like an elephant. Only 4 out of every 10 tech-responsible staff report to leadership.

NTC 61
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5 Ways Your Nonprofit Can Use Behavioral Science to Raise More Money Online

Nonprofit Tech for Good

Ask for a Pledge to Increase Conversions. Asking for pledges is a great way to secure more future, predictable donations. Do you know the Behavioral Science of why pledges are so successful? With this in mind, try and show that other people are supporting and/or donating to your cause. Make the Most of Herd Mentality.

Money 229
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Roundup: The Best Year-End Fundraising Advice From Nonprofit Consultants

Bloomerang

From Alice Ferris, CFRE, ACFRE, Founding Partner of GoalBusters , consultant, speaker, trainer and recognized nation-wide for her on-air presence on public television and radio pledge drives. When a donor reads your year-end appeal, their brain is working fast to answer this question: “Is this for me?”

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