5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior
Classy
MAY 5, 2021
Notre Dame received $1 billion pledged and more than $300 million raised in just a few days. The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. Donors are being pulled or pushed by powerful emotions and neurotransmitters released by our brain as they attribute a value to them.
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