Captivology: The Science of Capturing People’s Attention
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2015
The book shares how and why our mind pays attention to some events, ideas, or people and not others. These triggers spark your brain’s attention response by appealing to basic aspects of what makes us human. Parr uses the metaphor of building a fire to describe how capturing attention works.
50 
Let's personalize your content