7 Totally Surprising Brain Tricks to Sell Your Cause
NTEN
JANUARY 5, 2012
Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Get Personal : Asking for money on a human scale proves far more effective than a general appeal, according to many studies.
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