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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Get Personal : Asking for money on a human scale proves far more effective than a general appeal, according to many studies.

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? So instead of listing features of your organization worthy of their money, try to make their financial contribution feel meaningful and fulfilling. It’s sort of the ultimate power, isn’t it? We all are.

Mind 54
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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Help donors find and give to your cause online Fifty-five percent of people who interact with a nonprofit on social media take action, and of this group, 59% consider donating money as a result. Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron.

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People Want To Belong To Your Nonprofit’s Community

Bloomerang

Why do people choose to give their hard-earned money to your cause? Mostly, the donor gives money or volunteers time; the charity gives back an intangible “feel good.” This is the joy of doing meaningful work together with like-minded people, with your friends.” Fundamentally, all of philanthropy is a value-for-value exchange.

People 114
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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

During similar global crises, humanity responded with generosity, donating money or time to help others. Nicole Picaud, the senior fundraiser for Notre Dame, lamented that the organization received more than three times the amount of money they initially set out after. For instance, fear now influences social interactions.

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4 Signs You Are A Burned Out Nonprofit Fundraiser

Beth's Blog: How Nonprofits Can Use Social Media

When you’re overworked and over stressed, it affects your concentration—your mind wanders, you forget things easily, you can’t focus. Self-care solution: Add more movement into your workday—stand up and walk around to clear your mind. Instead, incorporate a brain-replenishing walk into your lunch hour.

Brain 124
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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

You’ll throw together a fundraiser that brings in enough money to give you breathing room for a few days then you’ll panic when you realize the money won’t stretch into next month and you’ll go right back to throwing together another fundraiser where the cycle just repeats. How much money do we need to raise?” .

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