5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior
Classy
MAY 5, 2021
The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. The rational part of a donor’s brain still mediates the action evoked or prompted by the emotional part through values and learnings. When a donor responds to emotions, the brain releases volatile power chemicals. .
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