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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

Estimated Reading Time: 6 minutes The Psychology of Giving: Important Words to Use in Your Appeals. There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. The Right Context.

Giving 105
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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? Maybe they’re predominantly over forty, 65 percent female and give more around the holidays. Do you know how your donors feel when they give? It’s sort of the ultimate power, isn’t it? We all are.

Mind 53
professionals

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

Brain 92
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Four Tips To Boost Your Personal Resilience While Doing Nonprofit Work

Beth's Blog: How Nonprofits Can Use Social Media

We will be doing early morning sessions to engage participants in some mindful moment and movement exercises. I’m going to share different techniques for weaving mindful moment and exercises into your workday. It helps center and refocus our brains which is important for learning. This technique is simple.

Exercise 104
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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

Raise 93
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12 free nonprofit books to help you achieve year-end fundraising success

Candid

It also signals the arrival of a season of significant generosity—with nearly 37% of giving occurring in the final three months of the year. Get step-by-step guidance and practical tools for running an effective, well-coordinated annual giving campaign. Autumn brings more than a colorful display of leaves changing, though.

Free 119
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How To Use The Flexible Method During A Business Crisis

Eric Jacobsen Blog

If so, teaming up to create alliances will give you a stronger voice,” explains Burstall. Burstall also recommends that when a crisis hits, that you gather your sharp brains around you and listen carefully. “Be At a time of crisis, you are going to need the hive mind of your top team.”

Method 68