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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. Our brains are always looking for shortcuts, and the word because triggers us to comply.

Giving 105
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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

It will trigger questions in the recipient’s mind like “Do I believe this email is urgent and deserving of my immediate attention?” You might want to write three urgent subject lines, three intrigue subject lines, two that combine intrigue and urgency, and two that don’t fall into either category but still pop into your brain.

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People Want To Belong To Your Nonprofit’s Community

Bloomerang

And how you should never feel bad about asking someone for a philanthropic gift, because it delivers a shot of dopamine that lights up the pleasure center of their brains. This is the joy of doing meaningful work together with like-minded people, with your friends.” Alas, this feeling is short-lived. So, you need to do more.

People 114
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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? or something like that? Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now.

Rate 110
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5 Unique Ways to Thank Recurring Donors

Classy

For a monthly gift of $25, donors receive: . A FundHER welcome gift delivered to your door . Quarterly progress reports showing their life-saving gift in action. Break up your incentives based on the size of the recurring gift and offer different perks for higher giving levels. Recognition on the program page .

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