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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. If you’re a smart nonprofit fundraising professional I can pretty much guarantee it’s not a thing with YOUR donors. When we contribute to charity or extend a helping hand, our brains respond with a burst of positivity. And it pisses me off.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

In practice: 1) The Brain Donor Project. Most people probably have never thought about donating their brains to science. The Brain Donor Project’s end goal is to get you to register your brain for donation after your death—a major ask that is likely to be shocking or even offensive to some people.

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professionals

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. One of the biggest downsides for me personally from being connected to the Social Web 50-70 hours a week is that my brain has a hard time reading for extended periods of time.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Jocelyn Harmon: People, Words, Technology & Truth: How I Have Fun, Do Good

Have Fun - Do Good

Jocelyn is also a recognized blogger and speaker on online marketing and fundraising. You can read her writing in Fundraising Success magazine and her personal blog, Marketing for Nonprofits. This is the headline of my Twitter account and accurately expresses what makes me happy and keeps me in “ flow.”

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Tell compelling stories.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

The Science Behind Engaging your Supporters

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline.