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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. So is almost every other nonprofit. Happy reading!

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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professionals

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AI For Good: How 3 Nonprofits Grew Their Impact With Machine Learning

Global Giving

Have you exchanged data with like-minded organizations to grow your impact? They took advantage of a free opportunity through DataRobot’s AI for Good program. The UCSF Brain and Spinal Injury Center improves treatment guidelines using insights from machine learning. To improve equity in your programs?

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? or something like that? Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now.

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People Want To Belong To Your Nonprofit’s Community

Bloomerang

And how you should never feel bad about asking someone for a philanthropic gift, because it delivers a shot of dopamine that lights up the pleasure center of their brains. This is the joy of doing meaningful work together with like-minded people, with your friends.” Alas, this feeling is short-lived. So, you need to do more.

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4 Signs You Are A Burned Out Nonprofit Fundraiser

Beth's Blog: How Nonprofits Can Use Social Media

When you’re overworked and over stressed, it affects your concentration—your mind wanders, you forget things easily, you can’t focus. Self-care solution: Add more movement into your workday—stand up and walk around to clear your mind. Instead, incorporate a brain-replenishing walk into your lunch hour.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. The rational part of a donor’s brain still mediates the action evoked or prompted by the emotional part through values and learnings. When a donor responds to emotions, the brain releases volatile power chemicals. .

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