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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

She shared that Bob likes to talk about nonprofit data scientists as being dot organisms. Just like your brain, you have nerves everywhere that tell you to take voluntary actions like “raise your arm.” The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.