What I Learned From @nancylublin About #dataonpurpose
JUNE 2, 2015
She shared that Bob likes to talk about nonprofit data scientists as being dot organisms. Just like your brain, you have nerves everywhere that tell you to take voluntary actions like “raise your arm.” The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.