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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? If you’ve been at it for a while, there are probably a handful of things you already know about your donors. Do you know how your donors feel when they give? Hot take: donors are selfish.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? I know about donor retention rates, goals, etc., Donors respond in times of crisis.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

This donor behavior post is written by UNICEF’s senior coordinator and featured speaker at the 2021 Collaborative: Virtual Sessions , Francesco Ambrogetti. It’s directly correlated to the neuroscience of modern donor behavior. . Now, we have to ask ourselves—how will donor behavior continue? .

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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5 Unique Ways to Thank Recurring Donors

Classy

Finding special ways to thank donors for their recurring donations is crucial to a strong stewardship strategy, but identifying perks or incentives that truly excite your donors can be challenging. Consider how you can offer value to your donors for their investment, similar to how they might subscribe to Netflix to access content. .

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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