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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup

Our virtual volunteering offerings also include Donate Your Brain , a microvolunteering initiative. In our Donate Your Brain initiative, volunteers choose how and when to participate whenever they want to. We mapped out the process we would use to promote Donate Your Brain opportunities. Simple, right?

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? Tell them what their donation has specifically allowed you to do. We do things because we get enjoyment out of them—even donating to charity. It’s sort of the ultimate power, isn’t it? We all are.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Roger Dooley says instead of asking for donations to a symphony, raise money for the cellist named Marie (or tuba player Tim).

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Help donors find and give to your cause online Fifty-five percent of people who interact with a nonprofit on social media take action, and of this group, 59% consider donating money as a result. Written by a master storyteller, this book shows you how to use stories to get people’s attention—and their donations.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

During similar global crises, humanity responded with generosity, donating money or time to help others. Can emotions go beyond igniting one-off donations and mobilizing people to participate in rallies to creating long-term supporters for nonprofit organizations? Are Donations Driven by Empathy or a Psychological Response?

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. Take your time.

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