Millennials and Direct Mail Campaigns: A Crash Course

Achieve

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help.

The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This.

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. While it’s not as complicated as brain surgery, there is a healthy dose of “rocket science” involved in creating a written content strategy, but nothing that should stop any good nonprofit marketer or communications professional from soldiering ahead.

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The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. While it’s not as complicated as brain surgery, there is a healthy dose of “rocket science” involved in creating a written content strategy, but nothing that should stop any good nonprofit marketer or communications professional from soldiering ahead.

What’s the Future of Planned Giving?

Connection Cafe

I could consider an external look at tax legislation, demographic trends or movements in giving. You’ve mentored some people new to the industry along the way and enjoy your status as a community brain trust on all-things-planned giving. I was recently asked the question, “What do you see as the future of planned giving?” during a development professionals’ educational session.

Gift 33

What color is the social web?

Beth's Blog: How Nonprofits Can Use Social Media

When I'm asked questions that I don't know the answer to, I admit it and use it as opportunity to demonstrate the value of the social brain or having a good network on Twitter. The question I was asked had to do with the demographics of social media. No real hard data in them though, more trend/zeitgeist-type analysis. Last week, I did at workshop for the Kellogg Action Lab College of Consultants.

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

" Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. Here's a brain dump of some key points. Don't get distracted by the data you may or may not have, but look at more than one source of data (both quantitative and qualitative), look at trends and always link information to decision-making. Demographics How many people visit the site? What is the trend?

If we’d had Twitter on 9/11

Connection Cafe

Yes, that study and also Google’s Flu Trends are all about physical illness. If people who are more socially-linked are truly faster to catch an infection, perhaps the most socially-linked leaders would be fastest to identify & respond to destructive impulses in our now more collective brain. Now think: if you needed to tomorrow, could/would you be able to do what you do best, given today’s technological and demographic trends?