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Use Social Media to Reel in Big Fish Donors

Beth's Blog: How Nonprofits Can Use Social Media

Many nonprofits already use social media, including mobile, to raise money among individual donors. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as [link]. The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face.