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Use Social Media to Reel in Big Fish Donors

Beth Kanter

Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? But few nonprofits use social media to build relationship with potential Big Fish donors. Yup, you can target and build these important relationships by engaging with them through LinkedIn, Facebook, and Twitter. The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Flickr Photo by Canolais.