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Use Social Media to Reel in Big Fish Donors

Beth Kanter

Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? Many nonprofits already use social media, including mobile, to raise money among individual donors. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as [link]. Cold calling or emailing isn’t as hard as you think when you share a common interest and your name is already recognized from online interaction.