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Use Social Media to Reel in Big Fish Donors

Beth Kanter

Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money. Genocide Intervention Network used Salesforce , which has a robust contact management system, to keep everyone in the loop about interactions with major prospects.