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Use Social Media to Reel in Big Fish Donors

Beth Kanter

Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money. Flickr Photo by Canolais.