[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International
Nonprofit Tech for Good
DECEMBER 5, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).
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