Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
Coordinate all internal efforts. An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money. Each department needs to know when the others are contacting a prospect and what they are saying.
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