Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Each department needs to know when the others are contacting a prospect and what they are saying.
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