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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. What is the quality of the conversation in the comments? Did anything surprise you?

Metrics 81
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State of the Twittersphere: What It Means For Nonprofit Best Practices on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

I found it because I have an RSS feed for a twitter search on the nptech tag. I also track an ego feed on Twitter through Radian 6 and caught wind of this tweet about best practices and twitter. If you want learn the fine art of having a conversation on Twitter, follow and observe the masters. It doesn't work.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. You can actually go back and review your entire feed.

ROI 50
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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

It would based on an analysis of all the "words" or tags that people have used to describe resources also bookmarked with nptech. It's a taken a long time but I bet there's enough data in the nptech tag on a combination of bookmarking systems to do a little crunching and get at some of those commonly used terms.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. What is the quality of the conversation in the comments section? What did you learn from the conversation your readers started? Remember bookmarked items can also positively influence your blog traffic.

Measure 95
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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation. Outbound links for influence.

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