What Writing a Book About Monthly Giving Has Taught Me
NonProfit PRO
MAY 24, 2021
Much has changed since Harvey McKinnon wrote the book "Hidden Gold" in 1999 and since I wrote "Monthly Giving. Much more in paid digital approaches. The Sleeping Giant" in 2012. Much more emphasis on social media. Much more use of email. Yet, there’s still not enough attention on monthly donor retention.
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