Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Whether it’s a Wordpress, Blogger, Typepad, or whatever, you have access to built-in web analytics or the option to use Google Analytics.

ROI 160

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

The vast of majority of nonprofits love Facebook too. Yet recently, I sense some frustration with Facebook from nonprofits. I think the time has come for nonprofits to examine Facebook a little deeper. Not that Facebook hasn’t done anything for nonprofits.

ROI 86

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. I was a reluctant blogger. I didn’t think the world needed another blogger. If your nonprofit utilizes social media, then blogging is essential.

ROI 65

eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. World Resources Institute - two of the most savvy and smart nonprofit social media practitioners who are also metrics geeks. 

Digg 70

Blogging Behind the Nonprofit Firewall: The ROI Approach

Beth's Blog: How Nonprofits Can Use Social Media

I actually got a chance to meet Ben face-to-face at a recent Berkman Center Thursday Bloggers meetup. It's about why a blog behind the firewall makes sense -- part ROI business case, part introductory training. The other resistance was about having to get notification emails when people comment on one's post but I had made a two column comparison that showed emailing one article resulting in 240 emails org wide vs one blog post resulting in 4 deletable notifications to the blogger.

Gen Y Blogger Profile: Qui Diaz - Evangelist for Social Change

Beth's Blog: How Nonprofits Can Use Social Media

"Where are the twenty something/millennial bloggers writing about social change, activism, and nonprofits?" The next logical step, of course, is to start to get to know some of these bloggers by doing interviews. What nonprofit wasn't impacted by post 9/11 scrutiny?

Meet the Idealware Bloggers Part 4: Eric Leland

Idealware

Another in the Meet the Bloggers series, this one from a very fun interview with Eric Leland. Eric Leland On Connecting Nonprofits & Technology Eric started out as a part time assistant for Amnesty International with just one computer running outreach. When Laura approached him about writing for Idealware, however, he felt it made more sense to work with a whole community of authors, not for himself but to help create something bigger than any one blogger.

Four Reasons Why Nonprofits Should Reconsider Facebook

Nonprofit Tech for Good

The vast of majority of nonprofits love Facebook too. Yet recently, I sense some frustration with Facebook from nonprofits. I think the time has come for nonprofits to examine Facebook a little deeper. Not that Facebook hasn’t done anything for nonprofits.

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. It’s for this reason that Accuracy in Media made my 2012 Favorite Nonprofits list.

Social Media for Nonprofits in Boston

John Haydon

I’m extremely excited to be co-hosting Social Media 4 Nonprofits in Boston with Ritu Sharma and this all-star cast: Julia Campbell – Owner, J Campbell Social Marketing. Joe Waters – Author, Speaker Trainer & Blogger. Nonprofit Genius Bar.

Great reads from around the web on August 23rd

Amy Sample Ward

If you haven't, John Haydon will tell you how: "From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. 'What

Great reads from around the web on November 11th

Amy Sample Ward

" Social Media for Social Good [Infographic] – "In our new Social Media for Social Good infographic, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering." " A new study asks: Should the nonprofit and charitable sectors engage in political activity?

Web 125

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Many small-to-medium sized nonprofits do not realize how little traffic their website is actually getting.

Great reads from around the web on March 2nd

Amy Sample Ward

John was reaching out to bloggers, asking us if we would write about the launch of the fourth annual CTK Foundation Heart and Soul Grant Award to nonprofit organizations. As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results.

Web 115

Is It Worth It? An ROI Calculator for Social Network Campaigns | Beaconfire Wire

Beaconfire Wire

05/17/2010: Method Tweeting: Act I Updates in Your Inbox Beaconfire at Play More of Beaconfire Bloggers photos www. FrogLoop (powered by Care2) has put together an ROI calculator for organizations thinking about getting involved with social networking (Facebook, MySpace).

ROI 52

Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t to quantify ROI Page views from our stats program & Video view count from youtube ??? Did you build a relationship with a blogger that will cover your stuff in the future? | View | Upload your own. Notes ABOUT ME My name is Carie and I???m

Blogger Uses Petition Site to Create Better Transportation for NY - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Three Must-Haves On Your Nonprofit’s Blog

Nonprofit Tech for Good

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. Sadly, the vast majority of nonprofit blogs do not feature on their blog the three must-haves listed below: 1. But I was wrong. So wrong.

See What’s Out There » Blog Archive » America’s Giving Challenge

See What's Out There

Beth Kanter , friend and blogger, is raising money for the Sharing Foundation, which supports kids in Cambodia. 21 Jan 2008 Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits.

New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits.

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Nonprofit Tech 2.0

Ideas 87

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. Allow Guest Bloggers to Post Commentary and Share Their Expertise.

Ideas 85

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Many nonprofits need social media training - they just don’t know it. I spend 50-60 hours a week studying nonprofits and social media and even with that level of absorption I still have regular “Aha!” Many nonprofits are neglecting their YouTube Channels.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. Add your nonprofit under “Employment.”

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. In this post, we’ve compiled a list of the top 39 nonprofit content marketing trends. Key Nonprofit Content Marketing Trends.

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 I wasn’t convinced at all that the world needed another blogger. Allow guest bloggers to share expertise and experience.

Ideas 85

10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Blogger and LinkedIn both launched in 2003.

Nonprofit Tech 2.0 Celebrates Its One-Year Anniversary!

Nonprofit Tech for Good

One year ago today Nonprofit Tech 2.0 At the time I was a skeptical blogger. I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 Simply mention Nonprofit Tech 2.0

New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog.

Nonprofit Mission Poetry Contest: Win $10,000

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: A couple years ago, I organized a “ Nonprofit Social Media ROI Poetry Slam &# at SXSW. To win, you have to channel your creativity to write an original four- to eight-line poem or stanza that reflects the work or mission of your nonprofit. The contest is open to all nonprofits in the United States, Canada and the UK. Panelists told their case studies as poems.

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Nonprofit Tech 2.0

Ideas 55

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI.

New Service! Social Media and Online Communications Audits for Nonprofits

Nonprofit Tech for Good

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog.

ROI 40

Lean, Mean Blogging Machines - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Digg 52

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. can produce significant ROI is a myth.

10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so).

Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

Even though it is written from a business perspective, there is a ton of useful insights and pointers for anyone who does PR or communications for a nonprofit. For nonprofits, that tracking donations from social media engagement. Tags: metrics ROI

Alexa 65

111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

The number of low-cost or free online resources and tools available to nonprofits today is astounding. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech for Good 2.0

Free 111

Nonprofit Cues from the Retail Sector

Idealware

Our executive director’s husband, Henry Quinn, is a creative thinker and occasional blogger whose thoughts sometimes stray into topics of interest to the nonprofit sector. I apologize in advance for using marketing rather than nonprofit lingo; hopefully the outside perspective is worth having to do some translation.).

Kiva 51

50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. That said, to be alerted of new resources for nonprofits, please subscribe to the Nonprofit Tech 2.0

Fun 68

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

85 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. That said, to be alerted of new low-cost or free resources and tools available for nonprofits, please subscribe to the Nonprofit Tech 2.0 Nonprofits could use Present.me

Tools 94