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Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies

Beth's Blog: How Nonprofits Can Use Social Media

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

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7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

You need a solid content strategy and it should include your objectives, your target audience, content types and topics, a publishing schedule and how you plan to promote your content and measure success. Some aspects of content creation could be outsourced to experts and guest bloggers. Use marketing technologies.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

In this post by Amelia Northrup-Simpson, What Audiences Expect from Arts Marketers: Four Technology Must-dos , she provides some guidance on how to ensure your tech decisions are meeting the expectations of your organization’s lifeline. It’s important that you begin paying attention to the stats.

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