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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts. This can mean creating a video that gets expanded into a blog or shortening a blog into a video script. A great example is our red flags for funders series.

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Nature Conservancy Instagram Contest and Other Examples

Beth's Blog: How Nonprofits Can Use Social Media

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. 4) Rinse, Repeat, Leverage.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71
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Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence. Guides to Civic Tech Assessment.

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How To Make Sense of Your Social Media Metrics

Beth's Blog: How Nonprofits Can Use Social Media

The spreadsheet above is from the Community Foundation of Santa Cruz County for an action learning project that focused on measuring the results of the recently launched blog. On a call last month, participants shared examples of their measurement tools and spreadsheets.

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Event Marketing 101 – Guide & Strategies

AccelEvents

For example, if the goal of your next event is to get more leads , you would need to implement a lead capture strategy. Bring in relevant speakers , provide added value that is competitive with other events, and implement different engagement techniques, like gamification, one on one networking, polls and Q&As, and fun technologies. .

Marketing 119
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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

ROI 91