Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts. This can mean creating a video that gets expanded into a blog or shortening a blog into a video script. A great example is our red flags for funders series.
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