Content Marketing for Nonprofits [Survey]

Connection Cafe

Content marketing isn’t a widely used term in the nonprofit and charity world. Kivi Leroux Miller is out there evangelizing content marketing. I’ve shared some thoughts here on npENGAGE as well as other publications about how nonprofits are doing content marketing.

10 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. Quite often the nonprofits or think tanks that release the report will promote your article or blog post.

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Trending Sources

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

I read a blog post by Joe Pulizzi the other day. It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Blogging Social Media for Social Good

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Blogging Social Media for Social Good

Ideas 57

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. More video content is uploaded in 30 days than the major TV networks have created in the past 30 years. But why is video content so compelling?

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Why do we Need Nonprofit Content Marketing Research?

6 Problems Solved By a Written Content Strategy

Connection Cafe

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. That’s also the bad news, if there isn’t a written content strategy in place.

Optimize Your Nonprofit’s Content Marketing

TechImpact

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Is it a blog post? Image courtesy of Web Business Agenda.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.

5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Incorporating the use of statistics into your annual content strategy is a must.

12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return. Image courtesy of lmsShortSales.

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan?

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. offers a 90-minute webinar on blogging on WordPress. Blogging

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5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.

Infographic: 5 Things To Check Before Posting To Your Blog

TechImpact

“Does your nonprofit have a blog?” The blog is no longer a sign of prosperity, but a necessary addition to every nonprofit’s arsenal of online weapons. Social Tech blog content marketing nonprofit nonprofit technology npTech technology

What Comes First, Content Creation or Curation?

Beth's Blog: How Nonprofits Can Use Social Media

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Conten

How To Increase Content Creation Without Hiring More Writers

TechImpact

One of the biggest concerns digital marketers have is creating enough interesting, engaging content for their organizations. Growing your content marketing capabilities by adding in another person can be expensive and one person may not even be […]. The post How To Increase Content Creation Without Hiring More Writers appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

The comments in the thread were terrific and generated a blog post: [link]. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” Content

Four Steps to Write the Right Content on your Nonprofit Blog

NonProfit Hub

Maintaining a blog is like running a marathon. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. How can they apply to you and your blog’s audience?

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

That Time the Godfather of Content Laughed at Me

SocialFish

More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. In a blog post. On my personal blog. Content Strategy Debunking the Hype Featured From the Trenches

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Lessons Learned From Our Website Content Migration

Idealware

Over the past decade, we’ve published a lot of content at Idealware—more than 2,000 articles, reports, blog posts, and other resources—so when we decided to redesign our website, we knew that content migration would be a huge part of the effort. Insights Content Migration

Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Content Curation

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

10 ideas to get your blog started

NetWits

How often do you update the content on your website? Updating your website content frequently has 2 key benefits: It makes your supporters return to your website to see what’s new. The easiest way of adding new content on to your site is by creating a blog.

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User-Generated Content: Put your constituents to work!

Connection Cafe

For many nonprofits, writing new online content can be a huge burden. With User-Generated Content, you can actually rely on your constituents for some of that writing. The most simple and ubiquitous form of User-Generated Content is a Comments space.

Content Curation Is Listening and Engaging

Beth's Blog: How Nonprofits Can Use Social Media

If this isn’t too meta, here’s my curated content on content curation for nonprofits. Is your nonprofit using curation as a content strategy? Content Movement Building

Top 4 Benefits Of Outsourcing Your Nonprofit’s Content Marketing

TechImpact

You’re probably thinking “I have a marketing department, why would I outsource my content marketing?” The post Top 4 Benefits Of Outsourcing Your Nonprofit’s Content Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising Tech content marketing data database nonprofit nonprofit technology npTech technology volunteers But does anyone on your marketing team have a journalism background? How about publishing?

How to Create a Culture of Content

See What's Out There

Johnston, Marketing Associate at Sprout Social, talks about what it takes to create a culture of content at nonprofits. The post How to Create a Culture of Content appeared first on The See3 Blog. strategy content content marketing culture storytellingAlicia B.

10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. The 5 reasons why content marketing works.

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How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

I have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on.

Why Your Nonprofit Needs A Content Marketing Blog

TechImpact

Unless you’re rewriting your home page copy, tagline, and call-to-action on a daily basis your website needs a blog. Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later. Website content does not change. Image courtesy of bp.

An Offline Social Media Exercise That Improves Online Content

Tech Soup Blog

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them.

Content Curation for Nonprofits – Notes from #13ntccur8

Beth's Blog: How Nonprofits Can Use Social Media

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. This blog post offers reflections and resources from the session. ” Content