Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Twitter engagement rates for brands are actually higher on the weekend. According to this Mashable study , Pinterest actually drives more traffic to publishers than Twitter, LinkedIn and Reddit combined. By Sacha Evans. And you shouldn’t be either.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network. Only 32 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence. Pope Francis ( @Pontifex ) is the most influential world leader on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

This morning on Twitter, Farra, from Big Duck, pointed me to a guest blog post titled " What Story Are You Telling Your Donors, Where Are You Telling It ?" to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2014

I listened in to a Twitter chat with Helen Clark, head of UNDP , answer questions about the Millennium Development Goals , including the overarching goal of cutting poverty in half by 2015. Nonprofit CEOs , World Leaders, and others see social as an important engagement channel.

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Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was. Here’s a story about the CEO of the ACLU of New Jersey and how he uses Twitter to reach out to the press and policy makers and the questions he and his staff answered.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2012

I am in Brasil to keynote the Social Good Brasil Conference (had to vote early), but I can still watch democracy unfold in real-time through my friends updates on Twitter, Facebook, and other social channels. I love seeing these photos of polling places where my friends are voting. Features include: Easier reporting.

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Nonprofit Tech for Good

JANUARY 22, 2013

Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. People follow nonprofits on Twitter to learn about your cause or because they care about the work you do. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2012

That’s the tweet that showed up in my Twitter stream last week it caught my attention. Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme. The HULK meme has many variations and spotted easily on many social media channels like pinterest and YouTube to name a few. .

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Tech Soup

SEPTEMBER 11, 2014

Elliot Harmon will be hosting TechSoup's social media channels, answering any Creative Commons questions you have on Twitter and Facebook. What if an educational institution wants to republish a blog post in a textbook? Next Wednesday, September 17, Creative Commons communication manager (and former TechSouper!)

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TechImpact

MARCH 10, 2014

Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Generally getting your website and blog to rank #1 and #2 overall for your name is most desirable. That’s the obvious part. and Bing, look for when ranking your website. Knowledge is power.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? Since 2009, we’ve posted a weekly first-person success story and podcast on our My Story blog.

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TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. Smile Train consistently shows the dramatic impact of its work via Twitter. Let one of your staff members write a blog post about their day.

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. and then studying and duplicating their methods.

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Nonprofit Tech for Good

MARCH 27, 2013

For example, the National Wildlife Federation was an early adopter of Google+ and now they have more followers on Google+ than on Facebook and Twitter combined. Pheed :: pheed.com :: pheed.com/nonprofitorgs.

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TechImpact

MARCH 25, 2014

But traffic from your newsletter or Twitter links are driving huge donations. Traffic sources are located on the left side bar under: Acquisition –> Channels. Finding out the average value of each donor can be done by: Acquisition –> Channel –> then divide revenue by unique visitors and that will give you the average.

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sgEngage

JULY 18, 2023

The functionality is just like Twitter, focusing on short, written exchanges and timely discourse. While Threads is the “new kid on the block,” we can look to its competitor, Twitter, to see where the benefits might lie for fundraising. Sound familiar? How Can It Be Useful for Fundraising? Already made the leap?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

My most engaged follower on Twitter this past week is Jennifer Preston. If you want to read the re-caps or view the videos for the seminar itself, the Knight Foundation blog has full documentation here ). (If SocialRank is a tool that helps you understand your followers on your Twitter and now Instagram.

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TechImpact

MAY 8, 2014

Too many social media channels. Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. Each one of these very different social media channels has the potential to help your nonprofit achieve its mission. Use a social dashboard to consolidate your social media channels into one place and manage from that central nexus.

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Tech Soup

OCTOBER 14, 2011

We are delighted to have connected with so many of you in our network via our social channels. TechSoup Blog. You can't break bread on Twitter. But at the same time there are many of you that we haven't connected with online and we'd like to change that. LinkedIn Group. Nonprofit Commons in Second Life. SlideShare.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. There are many nonprofit leaders using social channels — take a glance at the list of lists of nonprofit CEO on social media. Demonstrate impact.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning.

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TechImpact

JUNE 5, 2014

It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels. 83% of marketers integrated social media with other marketing channels, up from 79% in 2013. 92% of marketers said social media is important to promoting their business.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 19, 2011

Back in November, someone in Senator Dowd’s office made this epic Twitter mistake. Here’s a play by play of the Twitter Faux Pas. The Red Cross admitted on its blog that it accidentally tweeted something that was intended for a personal account, not the institutional account. Twitter mistakes are going t happen.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2010

I blogged about the content last week. I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". This is where a back channel like Twitter can be really useful.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Create an e-mail signature that includes your website, blog, and social networking links. Add e-newsletter subscribe functionality to your blog. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail. 2) Twitter. 1) Website.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2008

Yesterday, Marnie Webb asked an interesting question about choice of tools - specifically the choice the question of "Twitter or Blog?" It would be hard to answer this as a comment of a blog post too or if someone was doing a quick poll. What are the preferred communications channels of those people?

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Nonprofit Tech for Good

APRIL 1, 2010

Topics include Facebook and Facebook Apps, Twitter and Twitter Apps, YouTube, Flickr, Animoto, LinkedIn, FourSquare, mobile technology, blogging on WordPress, as well as online fundraising and e-newsletters. She also created and writes exclusively for this blog. Only launched 7 months ago, Nonprofit Tech 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

The title of this blog post is of course a wildly inaccurate claim. All communications were strictly limited to my blog, Twitter and Facebook. They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising.

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Tech Soup

MAY 9, 2011

Look for us and let us know what you think; you can find us at any one of the following: TechSoup Blog. In addition to the numerous technology products and how-tos we make available, we've created digital content designed to help you and your organization. SlideShare. Del.icio.us. Flavors.me.

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Nonprofit Tech for Good

JANUARY 11, 2014

Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube' 2) Integration of Digital Payments Into Social Networks.

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Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Remember, some of your supporters may not be on social media, so it’s important to be equally thorough in all channels. Write your copy. If you’re not great at writing, recruit help from someone who is.

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NTEN

OCTOBER 8, 2010

At AIDS.gov , our mission is to provide access to Federal HIV and AIDS information through a variety of new media channels, and to support the use of new media tools by Federal and community partners. Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? Plan ahead.

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Forum One

JUNE 1, 2009

This Wednesday I'll be a guest presenter in a two-hour Twitter-based discussion of environmental issues and social entrepreneurship. This follows on three recent press events with newspapers, radio and bloggers on similar topics, so it will be interesting to compare the Twitter results and my experience from these different media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

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