Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Evaluate telethons and phone banks – what makes people donate on the spot? Facilitate two-way dialogue to make supporters feel heard. Blend time-tested principles with bold new applications. Personal stories, donor benefits, time sensitivity? Passionate explaining of impact? Empathic listening and answering concerns?
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