Fusing Mobile Fundraising with Email & Social Media Outreach
NTEN
SEPTEMBER 2, 2011
From a pure fundraising standpoint, email and social media channels are only effective when the recipient is able to respond immediately to a CTA (call to action). Today, when your targeted recipient reads your online CTA from their PC, the "donate" link to your website's donation portal allows them to respond immediately with a gift.
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