How To Stay Relevant In A Fast-Changing World
Eric Jacobsen Blog
MAY 18, 2018
The book is based on the hands-on experience of both authors, Adamson, a branding expert, and Joel Steckel , a professor of marketing and vice dean of doctoral education at NYU Stern School of Business. And most significant, it’s based on academic research and more than 100 interviews/case studies with senior management, business leaders and category experts from a wide spectrum of applicable fields who have lived through change or analyzed the phenomenon.