Eric Jacobsen Blog

MARCH 9, 2020

The book is based on the hands-on experience of both authors, Adamson, a branding expert, and Joel Steckel , a professor of marketing and vice dean of doctoral education at NYU Stern School of Business. And, how uncovering those lessons, success and sometimes struggles help chart the course for other businesses.

Change 52

Change Blackberry New York Case Study 52

Eric Jacobsen Blog

MAY 18, 2018

The book is based on the hands-on experience of both authors, Adamson, a branding expert, and Joel Steckel , a professor of marketing and vice dean of doctoral education at NYU Stern School of Business. And, how uncovering those lessons, success and sometimes struggles help chart the course for other businesses.

Change 45

Change Blackberry New York Case Study 45

Eric Jacobsen Blog

MARCH 21, 2019

The book is based on the hands-on experience of both authors, Adamson, a branding expert, and Joel Steckel , a professor of marketing and vice dean of doctoral education at NYU Stern School of Business. And, how uncovering those lessons, success and sometimes struggles help chart the course for other businesses.

Change 40

Change Blackberry New York Case Study 40

Eric Jacobsen Blog

SEPTEMBER 2, 2018

The book is based on the hands-on experience of both authors, Adamson, a branding expert, and Joel Steckel , a professor of marketing and vice dean of doctoral education at NYU Stern School of Business. And, how uncovering those lessons, success and sometimes struggles help chart the course for other businesses.

Blackberry 40

Blackberry New York Case Study Lesson 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2010

We have a mix of staff who dived into social media long ago (see our business innovation blog and green business twitter feed ), and others who have maybe sort of heard of Twitter. Breaking up into small tables worked – I saw table after table of people leaning in, standing up, gathered around flip charts.

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Social Media Media Remix Social 94