Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Building these relationships is hard work but the benefits are enormous. Cold calling or emailing isn’t as hard as you think when you share a common interest and your name is already recognized from online interaction.
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