Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? Building these relationships is hard work but the benefits are enormous. Cold calling or emailing isn’t as hard as you think when you share a common interest and your name is already recognized from online interaction.
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