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Use Social Media to Reel in Big Fish Donors

Beth Kanter

Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? Building these relationships is hard work but the benefits are enormous. An organization dedicated to “never again” a genocide — such as those in Europe, Cambodia, Rwanda, Bosnia, and Darfur — must raise awareness and advocate with as much energy as it raises money. Flickr Photo by Canolais.