Text donor love to boost your end-of-year giving
EveryAction
OCTOBER 26, 2022
M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent.
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