NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. By Nasser Asif, Director of Marketing and Media, See3 Communications.

Storytelling 73

Storytelling Yahoo Story Google 73

Connection Cafe

NOVEMBER 7, 2014

They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.

Content 45

Content Storytelling Marketing Chart 45

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Crowdfunding is also growing in popularity because it offers reduced barriers to entry, ushering younger and first-time donors through its attractive and timely programs.

Blackbaud 102

Blackbaud Articulate Gift Global 102

Nonprofit Tech for Good

MAY 20, 2016

2016 Nonprofit Benchmarks Study :: Download. 2014 Nonprofit Storytelling Report :: Download. Published by the Public Interest Registry and Nonprofit Tech for Good. 2015 World Giving Index :: Download. Published by the Charities Aid Foundation. For Nonprofits in the United States: 1. Published by M+R and NTEN. Published by Abila.

Social Media 170

Social Media Report Media Asia 170

Nonprofit Tech for Good

APRIL 10, 2022

For example, @nonprofitorgs/lists : Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. 6) Respond to and engage with followers. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 352

Twitter Practice Social Media Nonprofit 352

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes". Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Benchmarking: When assessing social media performance, many nonprofits want to benchmark their social media results against other similar nonprofits. Here are a couple of nonprofit and social media benchmarking resources. A big shout out to their new Director of Social Media, Jordan Viator.

Resource 96

Resource Jordan Benchmark Calendar 96

Nonprofit Tech for Good

JULY 3, 2015

2015 Nonprofit Benchmarks Study :: Download. 2014 Nonprofit Storytelling Report :: Download. Most of the reports listed are based on U.S. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the world. For Nonprofits in the United States: 1. Published by M+R and NTEN.

Social Media 100

Social Media Report Media Fundraising 100

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! We’re Partnering with The Content Marketing Institute (CMI) Again! And we need your help— Will you take the short survey?

Benchmark 20

Benchmark Survey Content Marketing 20

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 It’s excellent for storytelling, engaging supporters, and encouraging shares to boost visibility. billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Classy

JULY 28, 2021

For a modern donation experience, encourage recurring gifts through compelling storytelling and targeted campaigns. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment. Maybe you’ll tap into sponsorship opportunities or incentive levels to build and maintain recurring gifts.

Experiment 93

Experiment Donation Ideas Create 93

Amy Sample Ward

APRIL 23, 2011

" World Bank’s Mapping for Results launched – Check out this deployment of the Ushahidi platform for digital storytelling and reporting: "This weekend at the World Bank annual meetings the World Bank launched their new Mapping for Results platform.

Web 114

Web Map Bookmarking Conversation 114

Connection Cafe

SEPTEMBER 23, 2020

Using decades of combined experience in nonprofit advancement, research, analytics, and benchmarking, the team will address insights from past events, as well as how the COVID-19 pandemic is unique. From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy. Katherine Swank – Blackbaud Target Analytics.

Professional 49

Professional Communication Blackbaud Fundraising 49

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Then an agency approached us with the core idea. What did you learn?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Join us to hear about: The current state of SEO and organic social media and the reality that what you post is likely not being seen by as many of your followers as you may think.

Colorado 46

Colorado Digital Audience Denver 46

Tech Soup

APRIL 2, 2013

TechSoup Digital Storytelling. The TechSoup Digital Storytelling Contest is here! Join in on the conversation and participate in our tweet chats and webinars around digital storytelling. Register for our three upcoming digital storytelling webinars!They're TechSoup for Libraries.

Global 55

Global Action Library Contest 55

Everyaction

JULY 18, 2018

Don’t forget - despite the structured, sometimes mechanical feel a fundraising plan can have, storytelling does have a place in the planning process. This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Good fundraising typically involves: Compelling storytelling tailored to your audience. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Tech Soup

MARCH 28, 2016

Visual Storytelling E-Book: The Digital Video Documentary by Nancy Kalow of the Center for Documentary Studies at Duke University. See3 Communications — Into Focus: Benchmarks for Nonprofit Video and a Guide for Creators — This report shows how and what nonprofits are doing with video and best practices. StoryCenter.

Brain 36

Brain Video Story Benchmark 36

Care2

MAY 16, 2011

Use email for more storytelling and try coordinating your email campaigns with texting campaigns. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different. Nonprofits should optimize what they are already doing with different devices rather than abandoning email.

Websites 66

Websites Rate Test Benchmark 66

Tech Soup

SEPTEMBER 14, 2011

Digital Storytelling Blender: Web, Video, Games, Events & Live! Cloud Benchmarks: What Are Your Peers Up To? Content Curation Across Teams & Organizations. Livestreaming 101: Conversations, Events & Interactivity. Be Embodied, Aware, Powerful & Effective in Virtual Collaboration.

San Francisco 67

San Francisco Conference Technology Proposal 67

Tech Soup

JANUARY 17, 2012

TSDigs Digital Storytelling event kicks off in the Nonprofit Commons. Sarah reports on the Public Access Technology Benchmarks project. Michael offers some suggestions for developing Your Tech Game Plan for 2012. Get great content curation tips in Susan's recap of the TechSoup and TechSoup Romania's tweet chat. From NetSquared.

Global 45

Global North America Romania Asia 45

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Harness the Power of Storytelling. After all, the people on the charity: water team are masters at storytelling. The video from their 2010 September Campaign is a great example of how the nonprofit uses storytelling to communicate its message and inspire donors. Make storytelling a central part of your marketing efforts.

Charity 128

Charity Lesson Marketing Digital 128

Qgiv

JULY 19, 2023

Continuation grants Continuation grants are a type of grant renewal for your nonprofit that enables you to continue receiving funds if you achieved the required benchmarks using the original grant’s funding. Continuation grants necessitate clear communication between your organization and your funder about the use of the grant.

Grant 52

Grant Resource Guide Tips 52

NTEN

SEPTEMBER 6, 2013

The list includes See3 Communications '' 2013 Benchmarks for Nonprofit Video , mGive ''s recent Text Giving Study , M+R Research Lab ''s eNonprofit Benchmarks Study , and the 2013 Visual Storytelling Best Practices Guide by Resource Media , all for free! There are even a few international reports.

Research 65

Research San Francisco Montana Homeless 65

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. For more storytelling tips, check out our guide, How To Tell Stories that Connect, Move, And Inspire Everyone. Is storytelling a big component of the campaign? Storytelling.

Guide 72

Guide Giving Campaign Social Media 72

NTEN

SEPTEMBER 6, 2013

The list includes See3 Communications '' 2013 Benchmarks for Nonprofit Video , mGive ''s recent Text Giving Study , M+R Research Lab ''s eNonprofit Benchmarks Study , and the 2013 Visual Storytelling Best Practices Guide by Resource Media , all for free! There are even a few international reports.

Research 61

Research San Francisco Montana Homeless 61

Neon CRM

AUGUST 10, 2023

In addition to expert speakers and interactive breakouts, attendees will also gain access to important data and benchmarking to help them guide their organizations into the future. The conference also includes two experiences available at an additional cost.

Conference 98

Conference NTC Virtual Registration 98

Get Fully Funded

OCTOBER 31, 2022

Videos are the most powerful format for storytelling and turning viewers into donors. Even if you don’t think you have time or space to tell stories in words, use videos and photos to let your potential donors know the difference their gifts can make. Here are some tips for making better videos.

Websites 89

Websites Giving Donation Nonprofit 89

Achieve

MARCH 11, 2015

They execute creative, well-coordinated peer fundraising campaigns that utilize technology, messaging, design and storytelling. After that, each fundraiser received progress emails at each benchmark toward their goal – 25%, 50%, 75% and finally a. Once an individual received their first donation, LiNK sent them a congratulatory email.

Case Study 52

Case Study North Korea Raise South Korea 52

TechImpact

NOVEMBER 6, 2014

The initiatives that nonprofit marketers report working on most are: becoming better storytellers (66%), creating visual content (63%), and creating more engaging/higher-quality content (62%). The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Benchmark 119

Benchmark Content Marketing Report 119

Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. With so much talk about the importance of storytelling, it’s good to know there’s a book that guides you through the process.

Blackbaud 37

Blackbaud Nonprofit Hints eBook 37

Tech Soup

SEPTEMBER 4, 2014

In our recent webinar on super-short videos , we heard from digital storytelling experts about how nonprofits and libraries can use these tools to easily make their own super-short videos. Benchmarks for nonprofit video and guide for creators. Here's what we learned. Why Super-Short Videos? Video Creation Resources.

Audience 58

Audience Video Camera Library 58

NTEN

MARCH 24, 2015

Amy DeVita, Third Sector Today “Email’s Not as Awesome as It Used to Be”: Highlights from M+R Benchmark Study , Aine Creeden, Nonprofit Quarterly Social-Media Stars Ascend as Top Partners for Nonprofits , Megan O''Neil, The Chronicle of Philanthropy Storifys #15NTCGreenScreen - We should have one every year! 15NTC Community NTC press'

Nptech 36

Nptech Austin NTC Netsquared 36

Classy

JULY 19, 2021

Takeaway: Creativity and powerful storytelling are the real drivers of effective nonprofit videos, so make sure to spend just as much time crafting your message and choosing the right music as you do filming. This video’s raw and authentic feel immediately drew in viewers, and has since generated nearly 5,000 views. .

Video 118

Video Trend Marketing Strategy 118

Connection Cafe

APRIL 21, 2014

Participants typically have a story and by raising money for the event they can dip their toe into the storytelling waters with one or two sentences about why they are participating. Blackbaud’s Benchmarking study on Peer to Peer Fundraising Events notes that returning participants raise two or three times more than first time participants.

Arts 37

Arts Story Org Personal 37

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Avatar Social Media 363