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PRSA Nebraska: Email Marketing

Amy Sample Ward

Location : Nebraska. PRSA Nebraska. eNonprofits Benchmarks Study. Date : May 10, 2011. Topic : Email Campaigns: Know Your Audience and Get Results. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Related Links : PRSA. Slides and notes.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails!

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Will Nonprofits “Like” the More Social Web that New Facebook Features Present?

Connection Cafe

Nebraska Humane Society’s Adoptable Dogs Page. Earlier today I decided to see who had already taken advantage of the new feature by asking on Twitter. Here's a few of the responses I got back: PETA’s Ringling Bros Beats Animals campaign page. American Cancer Society’s More Birthday’s web site.

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Little Giants, Big Money: Lessons in Social Media Fundraising From a Liberal Arts College

NonProfit Hub

I should know, because I chose to attend there despite living 600 miles away in Nebraska. Throughout the day as benchmarks and goals were met, Wabash set and announced new ones. Each group pledged $43,000 for their initial benchmarks. Indiana’s Wabash College flies under a lot of peoples’ radars.