article thumbnail

Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

Library 104
article thumbnail

Benchmarks for Reaching and Connecting with Millennials

Tech Soup

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Free Webinar: Broadband Basics for Public Libraries

Tech Soup

Register for this free webinar , Broadband Basics for Public Libraries, to be held on Tuesday, January 15 at 11 a.m. We will be joined by special guest, library consultant Kieran Hixon. Kieran is passionate about rural libraries. His focus is on open-source software and low-cost tech solutions for small, rural libraries.

Library 54
article thumbnail

Tips for Libraries Providing Health Information Training

Tech Soup

Dana Abbey is the Health Information Literacy Coordinator for the National Network of Libraries of Medicine, MidContinental region. She has a background in public libraries, library consultation, and prescription drug monitoring. It is also the way to get your library listed as a consumer health library.

Library 48
article thumbnail

Corporate Citizenship and Digital Inclusion: Empowering Communities, Nonprofits, and Public Libraries

Tech Soup

At TechSoup, we support the efforts of nonprofits and public libraries working to build digitally inclusive and literate communities through donated technology from our corporate partners. These initiatives are exciting opportunities for libraries and nonprofits to get recognition and support for the work they're already doing.

Library 55
article thumbnail

Direct mail built the conservative movement. Can influencers beat it?

M+R

You never know who has anti-vaccine videos buried in their content libraries. Looking for benchmarks? We’ve got some Benchmarks. Research : get ready to spend (even more) time on TikTok (and Instagram). Search key terms and hashtags and see whose content grabs you. QA: make sure they’re value-aligned.

article thumbnail

Ready, Set, Tech: The Edge Initiative Is Officially Here!

Tech Soup

Want to make an impact on your library's community with technology? The Edge Initiative has officially launched, and public libraries across the United States can now apply to participate! The Edge Initiative is a leadership and management tool that can help you align your library's technology with community needs.

Library 67