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Trendy TikTok Tactics for Teams

M+R

Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. Get Ready With Me (GRWM)/A Day in the Life TikTok is the social media platform of choice for influencers showing their day-to-day life.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Until you do, you’ll never know how far you might go.

Benefit 64
professionals

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3 Grassroots advocacy milestones to meet this month

EveryAction

He likely didn’t have grassroots campaigns in mind when he uttered those words, but Twain’s advice is spot-on for grassroots advocacy practitioners as they make a plan to engage the new Congress. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months.

Advocacy 198
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Keep in mind that the journey takes place in a particular order, but not necessarily in a defined sequence of time. Influencers. Award Nominees.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? Use benchmarks to set your budget. It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. Think of a brand , any brand.

Digital 121
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Essential Strategies for Your Foundation’s Next Website Redesign

Forum One

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. Ensure your various digital properties work together to positively influence your brand perception and data collection goals.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. With the right preparation, nonprofit board members can bring in significant donations from sources that may be outside your sphere of influence.

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