Neon CRM

OCTOBER 23, 2023

One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. Some of the most meaningful gifts to your organization likely come from the same small percentage of donors. If you haven’t refreshed your major gift program, now’s the time to start.

Gift 52

Gift Program Track Campaign 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here !

Communication 130

Communication Practice Program Instruction 130

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Compare that to 2017, when It grew by 23%, and 15% growth in the year before.

Benchmark 81

Benchmark Digital Report Learning 81

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 6 Trends in Fundraising Since 2015. Giving trends up, consistently. Mail stats. Giving Report.

Stats 96

Stats Trend Mail Fundraising 96

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Create a plan for boosting revenue: Growing the average gift size is another strategy to increase revenue. This metric is one to watch for the future.

Blackbaud 77

Blackbaud Report Fundraising Benchmark 77

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. Fewer gifts, higher averages! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Hello, SEARCH!

Fundraising 109

Fundraising Gift Sample Benchmark 109

EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

Channel 224

Channel Work Fundraising Movie 224

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks.

Action 77

Action Report Practice Fundraising 77

Nonprofit Tech for Good

MARCH 20, 2018

Source: Benchmarks. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Global Trends in Giving Report. Source: Network for Good.

Stats 243

Stats Online San Francisco Fundraising 243

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 93

Online Fundraising Benchmark Adwords 93

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. The average online gift on Tuesday, December 3, was $142.05, a $40.45 of 2013''s overall gifts. What trends did your nonprofit notice in 2013?

Benchmark 73

Benchmark Studies Online Donation 73

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon. Reiterate this mindset: It takes a village to increase gift income.

Fundraising 71

Fundraising Retention Gift Nonprofit 71

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. And donors like it. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Retention Gift 52

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount.

Experiment 93

Experiment Donation Ideas Create 93

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Care2

JANUARY 21, 2013

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey.

Benchmark 69

Benchmark Survey Video Uganda 69

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. We'll highlight key online trends to help you measure success and identify what you can be doing better to help you reach your mission.

Benchmark 40

Benchmark Studies Marketing Online 40

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Tags: Influence Performance Measurement Tips & Trends.

Benchmark 50

Benchmark Convio Trend Statistics 50

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Source: One & All human services clients; excludes gifts of $10,000+. Tracking new giving trends. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. That’s why retaining top officers is so important.

Develop 74

Develop Management Gift Proposal 74

Care2

MAY 12, 2016

The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past decade. billion email messages sent to over 69 million list subscribers, $481 million of online donations from over 13 million online gifts, and 8.2 The study analyzed 2.8

Trend 28

Trend Online Impact Benchmark 28

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. This year, Rachel was thrilled to author the 2014 Luminate Online Benchmark Report. overall year-over-year. Register here!

Benchmark 39

Benchmark Report Online Hype 39

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. This is an important trend to note because over the past few years, the open rates were declining. The number of gifts rose by 20%.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

NetWits

DECEMBER 1, 2011

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. The Gift that Keeps on Giving: Build a Sustainer Program. Your support is critical to our ongoing fight. ”.

Giving 235

Giving Advocacy Rate Action 235

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. And it may make sense for that second gift to be part of a sustaining giving program.

Benchmark 20

Benchmark Online Report Gift 20

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Here’s how you can learn from data about these donors: Average gift size.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. Finally, well thought out stewardship remains vital.

Education 23

Education Trend Conversation Giving 23

Care2

FEBRUARY 7, 2014

The average online gift on Tuesday, December 3, was $142.05, a $40.45 of 2013''s overall gifts. What trends did your nonprofit notice in 2013? Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends' Speaking of online giving, #GivingTuesday made huge strides last year. increase from 2012.

Report 77

Report Online Donation Giving 77

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

Convio 51

Convio Benchmark Studies Haiti 51

ASU Lodestar Center

MARCH 9, 2022

For those involved with nonprofit resource development, there has been an obvious redirection of financial gifting to Black, Indigenous, and People of Color (BIPOC) - especially BIPOC-run and BIPOC-serving agencies. What does it look like to benchmark progress with intercultural and interracial outreach and collaboration?

Community 52

Community Build Minnesota Collaboration 52