How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Metric.

Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. The M&R study is an important part of your nonprofit’s digital strategy toolkit for planning and evaluation.

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Trending Sources

Convio Nonprofit Benchmarks Are Ready

Connection Cafe

Well it is officially spring in Austin and with spring brings a return to warmer weather, longer days, Easter egg hunts, and metrics for the nonprofit professional. Author: Quinn Donovan.

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Common peer-to-peer benchmarks include the following: Repeat attendance.

The Online Benchmark Report is Here| How Does Your Org Measure Against Its Peers?

Connection Cafe

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising.

Convio Releases Nonprofit Online Marketing Benchmarks Study

Frogloop

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. Tags: Nonprofit Benchmark Studies Online Fundraising Trends

What Can Our Past Tell Us About Our Future?

Connection Cafe

Evaluate your event data from the past 3 years or so. Fundraising performance metrics. Compare your performance to industry benchmarks. This study lets you benchmark your performance against other events in a similar category such as walks, runs, bike, and endurance events.

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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic!

5 Key Metrics to Improve Your Email Campaigns

NTEN

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics. Defensive Email Metrics.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

How many fundraising emails should you send a year?

Frogloop

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks. Learning: evaluating what is being said and what information is needed. pick the right metrics. Engagement metrics: create.

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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

We were once asked to evaluate new technology options for a client. But we explained that we can’t evaluate tech options like a new CRM without first knowing what they needed to accomplish with the technology. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. DEBBIE: From our experience, industry benchmarking can be tricky.

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Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals.

A Lesson on Budgeting from the Blackbaud Management Team

Connection Cafe

Each year you should be evaluating your Annual Operating Plan , reviewing metrics and benchmarks, and determining the ratios and drivers you will use to determine the most effective areas to which to allocate your resources and capital to achieve the optimal return on investment.

Link Love Monthly: Best of February 2010

SocialFish

Corporate Blog Success Starts And Ends With Business Metrics (Jason Falls). How are you using metrics, benchmarks, and experiments to improve your Facebook presence? 10 questions to evaluate an SEO (Conversation Marketing).

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

To establish benchmarks for measuring success of our design efforts. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If we set up Goals, reviewing them post-launch is another great success metric.

How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. No matter what metrics we’re collecting, eventually we need to put them into excel and analyze them to get insights.

6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. About the Author: Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper.

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5 Ways to Drive Donor Retention

SocialFish

In a benchmarking report conducted by Blackbaud, it shows that 70 percent of first-time donors will not give again. This helps tailor outreach based on donor involvement and metrics. This is a guest post by Ashley Halligan, an analyst at Software Advice.

Measuring the Impact of Your Nonprofit Program

Beth's Blog: How Nonprofits Can Use Social Media

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB.

Dancing: It’s Just Like Social Change

Amy Sample Ward

Stay focused : We all create goals and benchmarks and metrics. Obviously measuring success and evaluating our programs along the way is crucial to reaching our goals, but staying focused on the mission is incredibly important so that we don’t get caught up in thinking we’ve reached the goal when we get a few others to dance with us. I want to share a terrific video with you, but you will need to read the explanation, too.

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Resource Roundup 5/21

Idealware

eNonprofit Benchmarks Study 2009 If you're not familiar with the eNonprofit Benchmarks reports, you should be. They're fabulous, with a ton of useful benchmarks as to what you can expect in terms of email, online fundraising, and other online metrics based on actual research. Lots of terrific resources released recently.

What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at.

Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

10 TeamRaiser and Online Marketing Tips for 2011

Connection Cafe

Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. The audit and evaluation of your events should include comprehensive participant, donor, market, and competitive analysis. Author: Jill Ward.

January 2014Nonprofit Blog Carnival: Measurement and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Benchmark. The only way to do that is to benchmark against your organization’s performance or peer organizations. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal.

How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results.

Paving the Road - a Shared Outcomes Success Story

Idealware

Shared outcome reporting allows an organization to both benchmark their effectiveness with peers, and learn from each others' successful and failed strategies. And, with permission, they provide cross-client metrics; the shared outcomes reporting that we're talking about.

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Using AideRSS as a blog improvement tool

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog?

5 Ways to Achieve Greater Impact & Effectively Communicate Your Mission

ASU Lodestar Center

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) Evaluation: Measure outputs and outcomes.

What Gets Measured Gets Better

Beth's Blog: How Nonprofits Can Use Social Media

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. Maybe you haven’t quite narrowed down which metrics will be most important in the long run.

Measuring Your Social Media Success

Idealware

Yet organizations regularly implement campaigns again and again without evaluating their results and practices, and even fewer measure campaigns in progress to try and improve mid-stream. Keep in mind that along with clear goals, you also need benchmarks for success. Or if you want to spread information, define a benchmark for how many views of your resource will qualify as success. Socialbrite has a great series on social media metrics in their blog.

How To Automate Twitter Without Looking Like an Idiot

SocialFish

I did some research on what others are doing around automation , what ratio of our posts are appropriate to automate , what tools are needed to make it work, and some industry social media metric benchmarks for success/failure context. But aren’t impressions a vanity metric?

Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. Our digital engagement success is evolving based on our experience and it is difficult to outline what metrics of success might look like. Source: Nasa.

What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Besides, the sole mission of this blog is … well, a blog. :-) As far as NOSI is concerned, NOSI might indeed be one of those small minority of nonprofits where the web site metrics do in fact have some measure of relationship to our mission. Other metrics we look at include: What are our sign-ups for our newsletter?

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A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology

NTEN

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. Keep an eye out for published studies from credible sources that provide acceptable benchmarks about efficiency or effectiveness of a particular technology. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics are a unit of measure.

My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will be looking at this from lens of mapping strategy to metrics for those just beginning their social media strategies and those who are more advanced.

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How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts

Beth's Blog: How Nonprofits Can Use Social Media

Their reach metric exceeded their most popular post by 11,000, they got the more meaningful comments and more likes/shares since they started their page. In addition, the newspaper used their toolkit content to write a feature.

NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Learning is picking the right metrics to measure what is and isn't working. Benchmark studies.

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Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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