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‘The Nonprofit Email Report’ Evaluated Thousands of Email Campaigns: Here’s What You Need to Know

NonProfit PRO

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

You can use that benchmark to determine how well your ad copy is performing. If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. This metric is important because it can help you figure out how well your ad copy is performing! If it’s well under 4%, you may want to tweak your ad copy!

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An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. On its face, evaluation seems like a neutral activity, designed to help us understand what’s happened, and to change course where needed. Who decides what is measured?

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

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Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Data to support the relentless pursuit of racial equity 

Candid

My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? At the 2022 Asian Americans/Pacific Islanders in Philanthropy (AAPIP) conference, a few fellow evaluators and I discussed the findings of the AAPIP report Seeking to Soar.

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