Nonprofit Tech for Good

MAY 5, 2022

Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Why Reporting Matters to Board Members.

ROI 343

ROI Demonstration Metrics Analysis 343

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Website metrics. Email metrics. Social Media metrics. Fundraising metrics.

Metrics 74

Metrics Digital Strategy Rate 74

Whole Whale

APRIL 5, 2024

Shows ad performance data like impressions, spend, and demographic reach. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Microsoft Advertising Transparency Reports: [link] Provides spend data and ad creatives for ads across Microsoft platforms.

Library 104

Library Influence Demographics Nonprofit 104

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52

Metrics Gift Track Tech 52

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue.

Online 94

Online Fundraising Benchmark Adwords 94

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Campaign Tactics.

Facebook 230

Facebook Raise Fundraising Audience 230

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. Within the past 3 months = 30%.

Data 133

Data Management Rate Benchmark 133

NTEN

APRIL 21, 2013

Download the complete report here. With NTEN’s strategic outcomes in mind, this report examines: technology staffing levels, technology budgets, overall organizational approach to technology decisions, as well as technology oversight and management practices. Download the complete report for free here.

Report 64

Report Technology Benchmark NTEN 64

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. on iPhone, 9.6% on desktop, and 2.8% What will this change?

Rate 122

Rate email Open Change 122

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

sgEngage

AUGUST 3, 2021

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. This was the only group that had an increase for all metrics from the 2019 report.

Disaster 94

Disaster Social North America Companies 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

sgEngage

NOVEMBER 10, 2023

Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. This data is important for donors to access for tax purposes. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

JULY 20, 2021

3 Data from our 2021 Industry Review shows that over $2.8 Q: One of the tips from Harvard Business Review 2 on how to set up programs for success is to set goals, collect data and examine change overtime. That survey established a critical baseline that we can use to benchmark our progress in the future.

Government 97

Government Social Blackbaud Companies 97

sgEngage

MARCH 30, 2021

Though peer-to-peer fundraising faced declines last year, there are many bright spots and insights we can pull from our collective experiences and the data contained in this report. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee.

Blackbaud 66

Blackbaud Studies Fundraising Registration 66

Whole Whale

NOVEMBER 10, 2021

According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. Of that time, roughly 88% of is spent on apps according to eMarketer reports. Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ). A Data-Informed, Hypothetical Story of HappyApp.org.

Mobile 96

Mobile Build Benchmark Rate 96

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. To do this, the dashboard provides city leaders and communities with an array of regularly updated data that is specific to neighborhood and/or city boundaries.

Award 71

Award Colorado Washington Wisconsin 71

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Sure, you’d get the occasional bot open or someone with images blocked, so it wasn’t a perfect data point, but it was a fairly stable, useful number. How does your email program record and report those opens? Make strategic adjustments? Now, let’s dig deeper.

Mail 105

Mail Spam Rate email 105

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report? Want more on using metrics to create an action plan? Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

sgEngage

JANUARY 16, 2024

Professional fundraisers usually rely on data and collaborative planning to establish campaign fundraising goals. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor.

Effective 73

Effective Tips Fundraising Blackbaud 73

Nonprofit Tech for Good

APRIL 10, 2022

You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. 28-Day Summary Featured on the Twitter Analytics Dashboard: Data Provided for Tweets: 9) Experiment with Twitter Ads. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics.

Database 52

Database Track Donor Management 52

Connection Cafe

OCTOBER 23, 2015

Ok, I admit it— I’m a data dork. I can always take a guess at what works and what doesn’t, but the data gives me a clear view into what exactly happened. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there.

Benchmark 20

Benchmark Report Online Hints 20

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

email 100

email Spam Money Fundraising 100